Furst Class Mail

When a pet dies, the stories don’t have to stop.

Five illustrated letters, delivered by real mail, from Cash and his neighborhood friends, a cast of storybook animals who “knew” your pet. Every letter is written from the memories you share, and your family can write back.

Start for you or a friend
5 real lettersMailed over about 10 to 12 weeks, ending on a hopeful note
Written from your memoriesYour pet’s name, quirks and stories in every letter
IllustratedA picture of your pet and their pen pal in each one
They write backA return envelope in letters 1 and 3, and the next letter answers

Dear Cash,

Thank you for the leter. Murphy was the best dog. He liked bacon and sleeping on my bed. I miss him alot. Did he really win every race??

Love, Nora (age 7)

Cash answers in the next letter.

Sample reply

Why it helps

For many kids, losing a pet is their first real goodbye.

It’s hard to know what to say, and the sadness doesn’t end when the first week does.

  1. 1

    Something to talk about together

    Each letter gives your family a reason to sit down, read and remember, even when you’re not sure what to say.

  2. 2

    A place for big feelings

    Writing back, drawing or asking a question gives kids something to do with the sadness, and someone who answers.

  3. 3

    The happy memories last

    Cash retells the stories you share, so kids remember the bacon and the bed hogging, not just the goodbye.

  4. 4

    Right when it gets quiet

    Letters keep arriving for 10 to 12 weeks, long after everyone else has moved on.

Buying for a family you love? For grandparents, relatives and friends, it’s a way to help that keeps showing up for months.

How it works

Tell us about them. We’ll take it from there.

  1. 1

    Share their story

    Photos, nicknames, habits, favorite memories and the people they loved most. The more you share, the better the letters.

  2. 2

    Choose your pen pals

    Cash writes three of the five letters. Pick up to two of his friends to write the other two.

  3. 3

    Letters arrive by mail

    Each one is a full, illustrated page, written for your family by name. Every letter is drafted with AI help, then read and approved by a person before it’s mailed.

  4. 4

    Write back

    Send drawings, questions and memories. The next letter answers and weaves them in.

Meet the neighbors

Cash and friends

Cash and his friends are storybook characters. Their stories about your pet come straight from the memories you share. Cash writes three of your five letters, and you pick up to two friends to write the rest. Hover over a picture, or tap it, to hear their story.

  • Cash

    Black shepherd mix, down the street

    Gentle, loyal and a bit of a protector. Writes like a warm big brother.

  • Duchess

    Fluffy white cat, two doors down

    Dramatic, a little snooty and secretly soft. She tolerated your pet for years and now admits she misses them.

  • Fezzi

    Golden retriever puppy, across the street

    All exclamation points and zoomies. Perfect for little kids.

  • Shelby

    Mature box turtle, end of the block

    Calm, wise and dry-witted. He has seen a lot of pets come and go, and he is wonderful with the gentle stuff.

  • Pip

    Backyard cardinal, over the fence

    Hears everything over the fence and loves passing along the stories.

  • Hazel

    Hedgehog, under the porch next door

    Shy in person, so she pours it all into her letters. She notices the small, quiet things.

A sample letter from Cash

No two letters are the same

This is a sample. Every letter is written from scratch, built from the names, memories and little quirks you share with us.

Furst Class Mail
Dear Ava, Leo and Nora,

It’s me, Cash, from down the street. I’ve been thinking about Murphy a lot lately, so I decided to write.

Do you know how we first met? I was just a puppy, and Murphy marched right up to the fence, sniffed me from nose to tail, and decided I was okay. After that, we raced along that fence every single morning. He won every time. I let him think it was fair.

Cash as a puppy reaching up the fence to meet Murphy, a scruffy tan puppy peeking over from the other side

Murphy talked about you three constantly. He said Ava gave the best ear scratches on the whole block, right in the special spot. He said Leo was the best at sneaking him crusts under the table, which he asked me not to tell your parents, so let’s keep that between us. And Nora, he told me your sandwiches were the finest in the neighborhood. I never got to try one, but I trust his judgment.

I still look for him by the fence some mornings. I think that means he was a really good friend. The best ones leave a Murphy-shaped spot behind.

Will you write back and tell me your favorite Murphy story? I’ll share another one of mine next time. I have a good one about him and the mailman’s glove.

Your neighbor and friend,
Cash
P.S. I’m keeping an eye on your yard for him. Just like he would want.

For grandparents, relatives and friends

A sympathy gift that keeps showing up

Flowers fade in a week. Send a series to a family you love, and we’ll mail every letter to them with a note from you in the first one.

Send it as a gift

For veterinarians

Something kind to offer families

Request free cards for your front desk so families can find us when they’re ready.

Request clinic cards

One series, everything included

Five letters, full of stories, ending on a hopeful note

Order for your own family or as a gift. The first letter arrives within 2 weeks of ordering.

$64.99per series
  • 5 illustrated letters over about 10 to 12 weeks
  • Written from the memories you share
  • An illustration of your pet and their pen pal in every letter
  • Return envelopes addressed to Cash in letters 1 and 3
  • Our Make It Right promise on every letter
Start for you or a friend

Our story

It started with Cash.

Cash was our real dog, a black shepherd mix from North Shore Animal League who grew up alongside our three kids. When we lost him, the house got very quiet, and I wished there were some way to keep his stories going. So in our letters, Cash lives on as the neighbor every family deserves: the dog down the street who knew your pet, and writes to share the stories.

Ed Frankel, founder, and Cash’s person

A toddler in a plaid shirt hugging Cash at the window
An illustrated portrait of Cash smiling, tongue out
Cash lying on a colorful quilt next to a baby
Cash with snow on his nose, beside a mom and toddler in snowsuits
Cash grinning in a family selfie with Ed and two kids

Questions

Good questions, honest answers

Is this honest with my kids?

Yes. The letters never pretend your pet is writing. They come from a friendly storybook neighbor who knew your pet, sharing memories and checking in, so they fit right alongside telling your kids the truth.

Who writes the letters?

Cash and his neighborhood friends, a cast of storybook characters. Cash writes three of the five letters, including the first and the last, and you pick up to two friends to write the other two: Duchess the cat, Fezzi the puppy, Shelby the turtle, Pip the cardinal or Hazel the hedgehog. Every letter is drafted with the help of AI, using the stories and details you share, then read and approved by a real person on our team before it’s printed and mailed. Some of the characters’ tales are invented, always built around your pet’s real personality.

When will the first letter arrive?

Within 2 weeks of ordering. We rely on the postal service, so weather, holidays and mail delays can occasionally add a few days.

Can my child really write back?

Yes. Letters one and three each include a return envelope addressed to Cash. Just add a stamp, and the letter that follows responds to whatever they send.

Can I send a series as a gift?

Yes. Grandparents, relatives and friends often do. We mail the letters straight to the family, and your personal note goes in the first one.

Is this only for kids?

Not at all. Series can also be written to grown-ups who miss their pet. Tell us who the letters are for and we’ll write in the right tone.

Do you work with all kinds of pets?

Yes. Dogs, cats, rabbits, birds, horses, reptiles, fish and anyone else who was part of the family. Our neighbors have known them all.

What if something in a letter is wrong?

We’ll make it right. If a letter gets a name or detail wrong, includes something you asked us to avoid, or is lost or damaged in the mail, email us within 60 days of your last letter and we’ll rewrite, reprint or resend it free.

What if I change my mind?

You can get a full refund any time before the first letter is mailed, and 50% back after the first letter is mailed. Once the second letter has been mailed, the series can’t be refunded. There are no fees, and the full policy is in our Terms.

Somebody has a lot to tell you.

Their first letter is waiting to be written.

Start for you or a friend